Moving Glaciers — First Steps In an Evolution

One of the problems with the homework assignment is that it starts from a false premise. It assumes there is a robust social media presence endemic to the workplace. Unfortunately, ubiquity of social media where you work is not present where I do.

Regardless, explaining the hodgepodge of social media competencies throughout Delaware Government is not the assignment, rather the task is to discuss how I use social media to reach out to influencers as Deputy Director of the Delaware Workforce Investment Board (DWIB). Even so, it is important to know that many upper level leaders in my world don’t necessarily see the relevance of social media as enthusiastically as do we.

It’s a daily battle.

The DWIB is the convener in the state’s publicly funded workforce system. We set the agenda, provide funding to programs to improve skill training, and craft the Delaware workforce plan. These functions require a great deal of cross—coordination with several groups. I won’t go into great detail about current programs or initiatives due to space limitations suffice it to say, we have a lot of irons in the fire.

The influencers I currently deal with are the Delaware Business Roundtable Education Committee, the office of Employer Support to the Guard and Reserve (ESGR), Delaware’s congressional delegation, United Way, DWIB members, and the Delaware Department of Labor, Division of Employment and Training (DOL-DET).

I broadcast a majority of my business content via LinkedIn where many of influencers have a personal – though not organizational – presence. It has paid some dividends.

We recently started our twitter feed @Deworkforce and kicked it off at our biennial strategic planning session using #DEWIB. I encourage you to check it out. One of the problems is many government and business leaders envision a social media presence as a way to grow immediate returns on investment, instead of a conversation, which could take longer.

Of all influencers, the Delaware Business Round Table Education Committee has the biggest footprint on social media.

For us this is an evolutionary versus revolutionary change paradigm analogous to glaciers. During the ice age, when glaciers moved across the continents, they scored and changed the earth; creating mountains, gorges, and canyons. But these were lasting permanent changes. I see the DWIB’s journey like that – it’s going to take a while, but it will be permanent change.


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