Wilmington, Del. Dec. 18, 2014– The Delaware Workforce Investment Board will soon have a greater presence in the blogosphere now that its Deputy Director completed the Social Media Marketing Strategy Certificate program at the University Of Delaware’s Division of Professional and Continuing Studies.
“These new competencies will help the DWIB reach more citizens and get the word out about all the workforce happenings in our state,” said DWIB Deputy Director Bill Potter. “We think this will really help keep Delawareans informed.”
First up for the DWIB is leveraging Twitter via its handle @Deworkforce. That is just the first step in a much larger plan that will include a presence on Instagram, YouTube, Facebook, and LinkedIn, he said.
“You have to start somewhere,” he said. “Twitter seemed like it.”
One special group Potter wants to reach with social media is veterans.
“We want to start having conversations with recently discharged veterans,” he said. “These veterans come with a wealth of skills
that are perfect for Delaware Employers and many of these men and women have several social media accounts; we want them to know we are here and we can help. It’s about meeting them where they live.”
The Delaware Workforce Investment Board ensures the citizens of Delaware are provided with occupational training and employment service opportunities to help them achieve employment sustaining them and their families. We also seek to communicate with our business industry partners to provide them with qualified workers to meet their employment needs. The DWIB also has a very active Youth Council that has oversight for programs designed specifically to help Delaware’s at-risk and neediest youth prepare for the workforce.